Strengthening Our Qlik Partnership – The Impact of Catalyst BI on the Qlik Partner Advisory Council

At Catalyst BI, we pride ourselves on being at the forefront of data-driven innovation. Our long-standing partnership with Qlik has enabled us to help businesses unlock scalable and transformative solutions through advanced data integration, analytics, and AI. With our Managing Director, Mike Cawthorn, being part of the prestigious Qlik Partner Advisory Council (PAC) for a 4th year running, we are in an even stronger position to advocate for our customers, influence product roadmaps, and drive meaningful improvements.

What is the Qlik Partner Advisory Council?

The Qlik PAC is a hand-selected group of key partner executives who collaborate directly with Qlik leadership to shape the future of Qlik and Talend solutions. The council plays a critical role in:

• Providing strategic feedback to help Qlik improve its partner and customer experience.
• Engaging in advisory discussions to refine product and business strategies.
• Influencing Qlik’s technology roadmap by sharing real-world insights.

In 2024, the PAC facilitated key collaborations, brought together legacy Talend partners, and shaped exciting new initiatives such as the Qlik Partner Hub and regional engagement programs. In 2025, the PAC is evolving into a multi-year commitment, enabling deeper listening, implementing changes, and strengthening partner experiences at key events like Qlik Connect.

Why This Matters for Our Customers

Mike’s role on the Qlik PAC means that Catalyst BI customers now have a direct voice at the table where key decisions are being made. This ensures that we:

• Have early access to insights on upcoming Qlik and Talend innovations.
• Influence the direction of product development to better serve real-world business needs.
• Drive enhancements that support our customers’ long-term data strategies.
• Stay ahead of industry trends, enabling us to implement cutting-edge solutions that scale with your business.

A Word from Mike Cawthorn

"Being part of the Qlik Partner Advisory Council is a fantastic opportunity—not just for Catalyst BI, but for our customers. It means we can advocate for real, impactful improvements that align with their business objectives. We’re not just using Qlik’s technology; we’re helping shape its future to ensure it remains the most powerful data and AI platform available. This partnership is about more than collaboration—it’s about delivering tangible value where it matters most."

Looking Ahead

With Qlik’s commitment to continuous innovation, Catalyst BI is in a unique position to bring the latest data-driven advancements to our customers. Whether it’s data integration, analytics, or AI-driven decision-making, we are dedicated to helping businesses achieve more with Qlik and Talend.

If you’d like to learn more about how these strategic collaborations can benefit your organisation, get in touch with our team today.

Contact us to discuss how we can support your future data objectives.