---
title: Strengthening Our Qlik Partnership
description: Mike Cawthorn joins Qlik Partner Advisory Council 2025. Unlock scalable and transformative solutions through advanced data integration, analytics, and AI.
---

[Catalyst BI | BI, Data Analytics and AI News ](https://catalyst-bi.co.uk/content-hub)

# [Strengthening Our Qlik Partnership](https://catalyst-bi.co.uk/content-hub/strengthening-our-qlik-partnership-the-impact-of-catalyst-bi-on-the-qlik-partner-advisory-council)

 Written by [Mike Cawthorn](https://catalyst-bi.co.uk/content-hub/author/mike-cawthorn) | Feb 19, 2025 9:08:34 AM

# The Impact of Catalyst BI on the Qlik Partner Advisory Council

At **Catalyst BI**, we pride ourselves on being at the forefront of data-driven innovation. Our long-standing **partnership with Qlik** has enabled us to help businesses unlock **scalable** and transformative solutions through advanced **data integration, analytics, and AI**. With our **Managing Director, Mike Cawthorn**, being part of the prestigious **Qlik Partner Advisory Council (PAC) **for a 4th year running, we are in an even stronger position to advocate for our customers, influence product **roadmaps**, and drive meaningful **improvements**.

## What is the Qlik Partner Advisory Council?

The **Qlik PAC** is a hand-selected group of key partner executives who collaborate directly with **Qlik leadership** to shape the future of **Qlik and Talend** solutions. The council plays a critical role in:

- Providing **strategic feedback** to help Qlik improve its partner and customer experience.
- Engaging in **advisory discussions** to refine product and business strategies.
- Influencing Qlik’s **technology roadmap** by sharing real-world insights.

 Driving **ongoing enhancements** that directly benefit customers.

In 2024, the PAC facilitated **key collaborations**, brought together **legacy Talend partners**, and shaped **exciting new initiatives** such as the Qlik Partner Hub and regional engagement programs. In **2025**, the PAC is evolving into a **multi-year commitment**, enabling deeper **listening, implementing** changes, and **strengthening partner experiences** at key events like **Qlik Connect**.

## Why This Matters for Our Customers

Mike’s role on the **Qlik PAC** means that **Catalyst BI customers** now have a **direct voice at the table** where key decisions are being made. This ensures that we:

- Have **early access** to insights on upcoming Qlik and Talend innovations.
- Influence the **direction of product development** to better serve real-world business needs.
- Drive **enhancements that support our customers’ long-term data strategies**.
- Stay ahead of **industry trends**, enabling us to **implement** cutting-edge solutions that **scale** with your business.

### A Word from Mike Cawthorn

> *"Being part of the Qlik Partner Advisory Council is a fantastic opportunity—not just for Catalyst BI, but for our customers. It means we can advocate for real, impactful improvements that align with their business objectives. We’re not just using Qlik’s technology; we’re helping shape its future to ensure it remains the most powerful data and AI platform available. This partnership is about more than collaboration—it’s about delivering tangible value where it matters most."*

## Looking Ahead

With Qlik’s **commitment to continuous innovation**, Catalyst BI is in a unique position to bring the latest **data-driven advancements** to our customers. Whether it’s **data integration, analytics, or AI-driven decision-making**, we are dedicated to helping businesses achieve more with **Qlik and Talend**.

If you’d like to learn more about how these **strategic collaborations** can benefit your organisation, get in touch with our team today.

**Contact us to discuss how we can support your future data objectives.**

[View full post](https://catalyst-bi.co.uk/content-hub/strengthening-our-qlik-partnership-the-impact-of-catalyst-bi-on-the-qlik-partner-advisory-council)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Mike Cawthorn"
  },
  "dateModified" : "2025-11-11T16:49:10.393Z",
  "datePublished" : "2025-02-19T09:08:34Z",
  "headline" : "Strengthening Our Qlik Partnership",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1200,
    "url" : "https://9440878.fs1.hubspotusercontent-na1.net/hubfs/9440878/Blogs/BI/WhatsApp%20Image%202025-02-18%20at%2014.57.16%20%281%29.jpeg",
    "width" : 1600
  },
  "mainEntityOfPage" : "https://catalyst-bi.co.uk/content-hub/strengthening-our-qlik-partnership-the-impact-of-catalyst-bi-on-the-qlik-partner-advisory-council",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Catalyst BI | BI, Data Analytics and AI News"
  }
}
```