---
title: Understanding the driving forces behind its AI/ML evolution
description: Catalyst are delighted to confirm that Steve Gray and Danny Massey - Croda, will be speaking at the QlikWorld and Data Strategy Showcase, 29 June
---

[Catalyst BI | BI, Data Analytics and AI News ](https://catalyst-bi.co.uk/content-hub)

# [Understanding the driving forces behind its AI/ML evolution](https://catalyst-bi.co.uk/content-hub/crodas-analytics-and-data-science-experts-to-share-the-driving-forces-behind-its-ai/ml-evolution)

 Written by [Becky Stables](https://catalyst-bi.co.uk/content-hub/author/becky-stables) | Jun 21, 2023 9:49:09 AM

# The AI/ML Evolution at Croda

The next speakers to be announced for the QlikWorld Tour and Data Strategy Showcase are [Croda’s](https://www.croda.com/en-gb) Data Science Business Analyst, Daniel Massey and Group Analytics and Data Science Manager, Steve Grey.

Returning for a second year to share their story, Daniel and Steve will take event attendees on a captivating journey through the next steps of Croda's AI/ML adventure, with a talk titled: Unleashing the Power of AI/ML: The Inspiring Journey of Croda.

Taking place at the [Everyman Cinema in Leeds](https://www.everymancinema.com/venues-list/x0qm5-everyman-leeds) on 29 June 2023 from 9.00am – 5.00pm, the [QlikWorld Tour & Data Strategy Showcase](https://catalyst-it.co.uk/data-strategy-showcase-qlikworld-tour-2023) will welcome some of the very best data scientists and analysts in the industry, who will share their valuable stories.

<https://sites.ziftsolutions.com/qlik.ziftsolutions.com/8a99822f8840082901884895fb2f664c>

Looking back to last year, the duo gave us insight into:

- their initial Proof of Concept (PoC)
- the strategic procurement of a solution
- the exciting range of use cases they’d explored.

This year they’re back and ready to reveal the remarkable progress made by their established team, including the development of an efficient pipeline.

Daniel and Steve will share insights into both their successful project deliveries and the valuable lessons they’ve learned from the ones that didn't quite hit the mark.

If you would like to gain valuable knowledge and discover the driving forces behind Croda's AI/ML evolution, [register here.](https://sites.ziftsolutions.com/qlik.ziftsolutions.com/8a99822f8840082901884895fb2f664c)

[View full post](https://catalyst-bi.co.uk/content-hub/crodas-analytics-and-data-science-experts-to-share-the-driving-forces-behind-its-ai/ml-evolution)

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